A small business owner should engage a professional to handle their social media content management to ensure that their brand is represented consistently and effectively across platforms. Social media experts bring a wealth of knowledge in crafting engaging, relevant content that resonates with target audiences, improving brand visibility and engagement. Additionally, they can track performance metrics, adjust strategies in real-time, and leverage advertising tools to maximize return on investment. By outsourcing this task, business owners can free up time to focus on core operations, while also benefiting from the expertise of someone who stays updated on the latest trends and algorithms, ensuring their social media presence remains competitive.