Digital advertising is essential for small business success because it provides a cost-effective way to reach a highly targeted audience, increase brand awareness, and drive sales. Unlike traditional advertising, digital marketing allows businesses to reach potential customers through social media, search engines, and websites with precise targeting based on demographics, interests, and online behavior. This ensures that marketing efforts are focused on the right audience, maximizing return on investment. Additionally, digital advertising offers measurable results, enabling businesses to track performance and adjust strategies in real time for better outcomes. With consumers increasingly relying on online platforms to discover and purchase products or services, having a strong digital advertising strategy is crucial for small businesses to remain competitive, grow their customer base, and achieve long-term success.