Privacy Statement

Last Revised: June 13, 2025

Vertical Mobility Systems, LLC (“Vertical Mobility Systems”, “us”, “our” and/or “we”), thank you for your interest in our digital resources, content, and services—including websites, tools, and materials designed to help small businesses enhance their local digital presence. We use the terms “you” and “your” to refer to the reader and all visitors to our online and mobile resources, provided they are over the age of 13. This privacy statement (“this statement,” “this privacy statement,” or “our statement”) outlines what personal information we collect, how we use it, who we may share it with, and how we protect it.

Scope of Online and Mobile Resources
Online and mobile resources include websites we own (such as www.verticalmobilitysystems.com and its subdomains), third-party tools we integrate, email communications, social media accounts (e.g., Facebook, Instagram, LinkedIn), and any other interactive platforms we use to engage with you.

Colorado Privacy Notice
This privacy statement aligns with Colorado privacy laws, including the Colorado Privacy Act (CPA). If you reside in Colorado, you have certain rights to access, correct, delete, and opt out of the sale or sharing of your personal information. See “Your Privacy Rights” below for more details.

Who We Are

Vertical Mobility Systems is a Colorado-based digital marketing and automation service provider for small businesses. If you are located in a jurisdiction governed by the GDPR or similar laws, Vertical Mobility Systems acts as the data controller of your data.

Who We Collect Personal Information From

We may collect personal information from:

Visitors to our websites and users of our digital tools
Small business customers and service subscribers
Job applicants and members of our workforce
Vendors and business partners

Personal information refers to data that can identify or be linked to you, such as your name, email, address, phone number, and in some cases, business details or payment information. Where required by law (such as under GDPR or CPA), we follow additional protocols for sensitive or uniquely protected categories of information.

What We Collect

We collect two types of data:

Non-personal data automatically gathered, such as browser type, device info, and usage metrics
Personal information that you voluntarily provide or that’s collected in connection with using our services

Your use of our site or services signifies agreement with the terms of this privacy statement.

Voluntarily Submitted Information

You may choose to provide us with personal information in the following ways:

Contact Forms & Emails – When you reach out to us, we store your email, message, and any other included info to respond and provide assistance.
Account Registration – Information like your name and email are used to create and manage your account and login credentials.
Event or Webinar Sign-Up – If you register for a virtual or in-person event, we collect relevant personal details and billing information (if applicable).
Product or Service Subscription – We use customer information to fulfill service agreements, manage user accounts, and deliver relevant updates.
Social Media & Community Features – If you post in comment sections, community forums, or upload content via our public platforms, your information may be visible to others and is not protected by this privacy statement.

If you do not wish to share personal information online, we encourage you to contact us through alternative channels (e.g., phone or mail). Declining to share personal information may affect your ability to access certain services or features.

Automatically Collected Information

When you visit Vertical Mobility Systems’ websites or digital platforms, we automatically collect certain technical data through your web browser. This includes tracking technologies such as cookies—small text files stored on your device that help us recognize your preferences and improve your experience.

We also allow trusted third-party vendors to use similar tracking tools to collect information about your browsing behavior over time. For example, we use Google Analytics to better understand how visitors use our site and to enhance user experience. To learn how Google uses this data, visit www.google.com/policies/privacy/partners. You can opt out of Google Analytics tracking at any time via https://tools.google.com/dlpage/gaoptout.

The information automatically collected may include:

IP address and domain used to access our resources
Browser type, operating system, and device
Pages visited, files viewed, time spent, and site navigation behavior
Links clicked to and from our websites
Device identifiers and, when applicable, geolocation data (if location services are enabled)

If you access our site from a mobile device, we may receive mobile-specific identifiers and—if enabled—your approximate geolocation. You can disable location sharing via your device settings if you prefer not to share that data.

We use this data to:

Understand how our users interact with our site
Improve site performance and user experience
Customize content and remember user preferences
Monitor, secure, and optimize functionality

All automatically collected data is used by Colorado privacy regulations and retained only as long as necessary under our internal data retention policy.

User Caution: External Links & Social Media

We maintain an active presence on third-party platforms like Facebook, Instagram, YouTube, and LinkedIn, and some features of our website may integrate or link to those services. Additionally, our site may link to external websites or tools operated by third parties.

Please note that Vertical Mobility Systems does not control the content or privacy practices of external sites or platforms. We encourage you to review the privacy policies of any third-party websites or social platforms before submitting your personal information.

How We Use Your Information

At Vertical Mobility Systems, we collect and use your information to provide valuable services to small business owners and enhance your experience with our tools, products, and content.

We process your data based on:

The need to fulfill a service or transaction at your request
Your explicit consent
Our legitimate business interests (e.g., marketing, site performance, analytics, fraud prevention)
Legal obligations under Colorado law

Specifically, we use your information to:

Deliver the services or products you request
Create and manage your account
Personalize your experience and suggest relevant content
Improve our website functionality and service delivery
Support customer service and technical support
Process payments and protect against fraud
Communicate updates, confirmations, and follow-up emails
Conduct surveys, promotions, or feedback campaigns
Develop new services or improve existing ones
Ensure the safety, security, and compliance of our services

We may also use your information for marketing, such as:

Sending promotional emails, special offers, or newsletters
Targeting ads or services you might find useful (with your consent where required)

We will never sell your personal information. Any data used for marketing purposes will be communicated and compliant with applicable privacy laws. You can opt out of marketing communications at any time.

If you have any questions about how we handle your information or wish to manage your data preferences, you may contact us at [email protected].

When and With Whom We Share Personal Information

At Vertical Mobility Systems, we use the personal information you voluntarily provide to respond to your inquiries, deliver the services you’ve requested, and improve your experience. We do not sell or rent your personal information to third-party data brokers or marketing companies. However, there are specific circumstances where we may need to share your information, as outlined below:

Affiliates

We may share your information with our affiliated companies or partners within our business network. These entities will use your information in a manner consistent with this Privacy Policy, which may include informing you about services, tools, or opportunities that may benefit your business.

Legal Obligations

We may disclose your personal information when legally required to do so, including in response to lawful requests by public authorities, court orders, subpoenas, or other legal processes.

Preventing Harm or Misuse

We may share your information when we believe it is necessary to investigate, prevent, or respond to harmful actions, fraud, violations of our terms, potential threats to safety, or to protect our rights and the rights of others.

Business Transfers

Suppose Vertical Mobility Systems or a related affiliate is involved in a merger, acquisition, asset sale, restructuring, or other change of control. In that case, personal information may be transferred as part of that transaction.

Vendors and Business Partners

We work with carefully selected third-party vendors and partners to help us operate and enhance our services. This includes IT service providers, payment processors, software platforms, and customer support tools. We may share your information with them solely to support and deliver our services.

We require our vendors and partners to:

Only use your information for the purposes it was shared
Maintain confidentiality and security standards
Comply with all relevant data protection laws
Refrain from transferring data internationally without appropriate safeguards

While we strive to ensure compliance through written agreements, we cannot guarantee full compliance by all third-party vendors at all times.

Mobile Phone & Text Messaging

We do not share mobile phone numbers or text messaging opt-in data with third parties or affiliates for marketing purposes. This data is used exclusively for essential communications and operational updates.

Your Rights and Choices

Using our online tools or services may require the submission of personal information. However, you have control over how that data is used:

Opt-Out Options: You can unsubscribe from marketing emails by clicking the “unsubscribe” link in our communications or contacting us directly at [email protected].
Transactional Communications: Certain emails (such as order confirmations, billing updates, and account alerts) are essential and cannot be unsubscribed from.
Text Messaging: To stop receiving SMS alerts, reply with “STOP” to any of our texts.
Access & Changes: You may review, correct, or delete personal information tied to your account by contacting us directly.

Additional Rights for California and International Users

If you’re a resident of California or a data subject under GDPR or similar jurisdictions, you may have the right to:

Access a copy of your data
Request corrections or deletion
Restrict or object to data processing
Withdraw consent at any time (where applicable)

You may also file a complaint with your local data protection authority if you believe your rights are being violated.

We recognize that jurisdictions such as the European Economic Area (EEA), Canada, Switzerland, Japan, and the United Kingdom have distinct privacy regulations, and we honor those obligations where applicable.

“Do Not Track” Disclosure

Some browsers offer a “Do Not Track” (DNT) signal. Our websites do not currently respond to DNT requests. However, you can manage cookie preferences via your browser or opt out of tracking through third-party tools (such as Google Analytics opt-out options).

Children’s Privacy

Vertical Mobility Systems does not knowingly collect or solicit personal information from individuals under the age of 18. Our services, website, and digital content are intended for business owners and professionals over the age of 18. If we become aware that personal information has been submitted by someone under 18, we will delete that information promptly and ensure it is not used for any purpose.

If you believe a child under 18 has provided personal data to us, please contact us immediately at [email protected]. We also encourage parents and guardians to educate their children about safe and responsible use of personal information online.

How We Protect Your Information

We take data security seriously. Vertical Mobility Systems has implemented a Security Program that includes technical, administrative, and physical safeguards aligned with industry best practices and applicable privacy laws.

These safeguards help protect against unauthorized access, misuse, disclosure, or destruction of your personal information. However, no system is 100% secure. While we strive to protect your data, we cannot guarantee complete security during transmission or while stored on our systems.

If a data security incident occurs involving your personal information, we will follow our internal incident response protocol and notify you if required by law. We also require our third-party vendors and partners to notify us immediately if they detect any breach involving your information.

California Consumer Privacy Act (CCPA) Notice

If you’re a California resident, you have specific rights under the California Consumer Privacy Act (CCPA). This section outlines how we comply with the CCPA and what it means for your data.

What We Collect

In the past 12 months, we may have collected the following categories of personal information from California residents:

Identifiers: Name, address, IP address, email, or similar identifiers
Commercial Data: Purchase history, service usage, or business engagement details
Internet/Electronic Activity: Device type, browsing behavior, pages viewed
Geolocation Data: If location services are used
Audio/Visual Info: Customer service call recordings or webinar participation (if applicable)

We do not sell your personal information to third parties. We use this information to provide services, improve our platform, communicate with you, and operate our business.

Your Rights Under CCPA

As a California resident, you may exercise the following rights:

Right to Know: Request access to the categories and specific pieces of personal information we’ve collected about you, including the purpose, source, and any disclosures.
Right to Delete: Ask us to delete your data (with some exceptions, such as completing transactions, fraud prevention, legal compliance, etc.).
Right to Non-Discrimination: Exercising your privacy rights will not affect your access to our services or lead to discriminatory treatment.

How to Exercise Your Rights

To make a verifiable request under CCPA:

Contact us at [email protected]
Include sufficient information to verify your identity (we may require additional details or request completion of a verification form)
Indicate the nature of your request (e.g., access or deletion)

Once verified, we will confirm receipt and respond within the timeframes required by law.

Virginia Residents

If you’re a Virginia resident, you have specific rights under the Virginia Consumer Data Protection Act (VCDPA). You may:

Request access to the personal information we’ve collected about you
Request corrections to that information
Request deletion of your personal information
Opt out of the “sale” of your data and targeted advertising (as defined by Virginia law)
Appeal a denial of any privacy rights request

To exercise any of these rights or submit an appeal, email us at [email protected]. To protect your data, we may ask you to verify your identity or authority to act on someone’s behalf. We’ll confirm receipt and respond according to the timelines required by Virginia law.

GDPR Jurisdiction (EU/UK Residents)

If you are located in the European Union, the UK, or any jurisdiction covered by the GDPR, Vertical Mobility Systems complies with applicable data protection obligations under the General Data Protection Regulation (GDPR).

What We Collect and How We Use It

We collect personal information as described in earlier sections (such as names, emails, IP addresses, etc.). Our lawful basis for collecting and using this data is our legitimate interest in providing services, improving our platform, and communicating with you. We do not sell your personal information or use it for automated decision-making.

Cross-Border Data Transfers

If your data is transferred outside the GDPR jurisdictions (such as to the U.S.), we use standard contractual clauses or equivalent legal mechanisms to ensure your information remains protected by GDPR standards.

Your Rights Under GDPR

If you are located in a GDPR jurisdiction, you have the right to:

Access your data
Correct inaccurate data
Delete your data (under qualifying conditions)
Restrict or object to certain data uses
Request data portability
Know what, how, why, and with whom your data is shared

To make a request, email us at [email protected]. We’ll respond without undue delay and within the timelines set by GDPR. To prevent misuse, we may require identity verification before processing your request. If you’re not satisfied with our response, you have the right to contact your local Data Protection Authority.

Authorized Agents

You may authorize someone to submit a privacy request on your behalf. Authorized agents must provide evidence of valid authorization or power of attorney, and we may still require confirmation directly from you before proceeding. Agents are prohibited from using your personal information for anything beyond fulfilling your request or verifying identity.

Other Jurisdictions

For users in other locations with applicable privacy regulations, we follow local data protection laws. As stated, we do not sell your information or use it for profiling or automated decision-making.

Changes to This Privacy Statement

This privacy policy was last updated on June 13, 2025, and is effective as of that date. We may update it periodically to reflect changes in laws, services, or operational practices. When we do, we will revise the “Effective Date” at the top and notify you when required. Please check this page periodically for the latest version.

Contacting Us

If you have questions, concerns, or requests related to this Privacy Policy, you can contact us at:

Vertical Mobility Systems
[email protected]